
4c Design
Design Hub
No 13 Rankine House
Port Dundas Bus. Park
100 Borron Street
Glasgow, G4 9XG
Tel 0141 353 5490
Fax 0141 353 5491

Red Bull were looking to launch a promotional programme illustrating the benefits of their energy drink to sportsmen and women and ultimately to the general public.
They wanted to develop a bottle ‘jacket’ that encased the can so sportsmen and women could mix Red Bull with water and so that the can would remain visible. RedBull is a well recognised product and an innovative outer bottle was regarded as a good way of further promoting this.
The product was developed through to a functional prototype and an aesthetic model.