Our Blog. Learn about the company, industry insights and general highlights working at 4c.

What does effective design mean to ewe?


For 4c, effective design means enabling our clients to achieve business goals they wouldn’t have reached otherwise. Our Barbervax project is a great example: as our…

From client to Managing Director


Back in 2012, the company I worked with hired 4c for a small design project. Up to that time, my working life had revolved around the research and development of new technologies; first as a PhD…

Technology Readiness Levels (TRLs) in Design and Engineering


Product development is a journey which starts with an idea and ends when the finished product rolls off the production line. It’s never straight forward.

Outsourcing Innovation

Outsourcing Innovation – A Good Idea?


If we recognise there is something we are not great at doing, we might consider outsourcing it. Take accountancy for example. It’s a skill which involves utilising a particular part of the brain that…