In this inspiring Radio 4 show Peter Day gives a great inside into our changing world and why ‘Design‘ isn’t all about pretty dresses and sexy cars.
You can download and listen to the program here . Its 30mins long.
This program explains how if design thinking is brought in at the start of a project, rather than at the end to ‘make things look sexy’ it can have profoundly positive effect on business.
Did you know that a Government Website won this years top design award? Most people might think this is a bit weird, if your a bit sceptical, listen to the show when you hear it first hand, its compelling.
As a Scottish Design company my only (small) criticism of the program is how London focused all the case studies are. It would appear the producers have gone to the London Design Museum and then connected with designers who are on their doorstep, which is understandable; Why leave the M25 halo when you don’t have to?!
My summary is WELL DONE Radio 4 just next time would be great if you could include some nationwide, and dare I say it Scottish case studies!